Some years ago, an air steward friend of mine told me about Goyard bags. He recommended the St Louis Tote to me, but at that time I didn’t appreciate it, thinking that it’s just an overpriced piece of canvas. My thoughts were: It’s so light and flimsy-looking, how can it bear heavy weight? The truth is, it is stronger than it looks.
After doing a bit of search on the Internet, I now understand why. Goyard makes luggages, so it’s no surprise they use ligh-weight and durable materials.
Here’s a bit about the brand:
Goyard is a French malletier (trunkmaker) founded in 1853, and is now currently the oldest trunk maker in existence.
In the past, the Grand Duke of Russia, the Maharajah de Kapurthala, The Duke and Duchess of Windsor and many aristocratic families, all travelled with Goyard luggage. And their special orders have always been an important part of Goyard’s reputation.
Goyard is known for its hard-sided trunks, and small accessories. All pieces are covered in a signature hand-painted patented Chevron canvas made of cotton, linen, and hemp and displayed in various colors. The chevron canvas was created in 1892, traditionally produced in black and red.
Goyard is renowned for monogramming the durable, lightweight canvas with the initials of their customers upon request.
(Information from http://europeandesigns.net/goyard.shtml)
After all that introduction, here’s a peak at what I got:

A very sweet Apple Hong who just got back from Paris brought this back for me! It came complete with the paper bag too!

My St Louis Tote PM in White (€580). It feels light but sturdy, and if you look closely, all the stitching are done to make sure the handles don't break and the bag doesn't split at the sides.








12 responses so far ↓
JAC // January 31, 2010 at 6:39 pm |
really nice ! a beauty taking beautiful bag . really matches ! ;P
timdina // January 31, 2010 at 11:34 pm |
nice! i love the pouch.
ZuEr // February 1, 2010 at 2:59 pm |
Its always nice that owns a white bag, looks elegant n pure hee. This Goyard bag really nice! It attached with a small pouch which is ve suitable for females to put small stuffs inside keke~
Thanks for intro, i gotta look out for this brand =D
diana // February 1, 2010 at 8:49 pm |
wow!!! yes, a very nice n simple bag!!!! but issit easy to be cleaned? cause i owes find it troublesome esp when the white bag get ‘yellowish’ over time.
Felle // February 2, 2010 at 12:51 am |
How lovely! I saw a yellow one in the exact same design on a Japanese lady at the Paris boutique too, and was really tempted to buy it ;p
athnamas172 // February 3, 2010 at 12:58 am |
it’s really pretty!!! =)
Biiloii // February 7, 2010 at 1:14 pm |
joanne,does apple travel around europe alot?
smitten gal // February 16, 2010 at 11:19 pm |
Hi Joanne
The price that you quoted is for a GM. Is your white st louis a PM or GM ? Thanks..:)
joannepeh // March 6, 2010 at 12:01 pm |
Hi Smitten Gal
The price I quoted for is what I paid for my PM.
Love,
Joanne
ah lian // March 9, 2010 at 4:44 pm |
what is the diff between pm and Gm?
joannepeh // March 10, 2010 at 9:51 pm |
Hi Ah Lian,
I don’t know the exact meaning behind PM and GM.
My layman knowledge is as follows:
PM refers to the small size and GM is like the largest size. There’s also a MM, which is the medium size.
I think that’s what it is, anyone who knows better please share! Thanks!
Hope that helps.
Love,
Joanne
ah lian // March 11, 2010 at 8:27 am |
hi Joanne,
someone from ebay just emailed me the diff between Pm and GM
Pm size – 19 x 11 x 6
Gm size – 22.5 x 12 x 7
love you blog….
xxxxx